I’ve spent the bulk of my professional career in an editorial role. Every day, I get out my proverbial red pen to correct spelling, grammar, syntax, and any number of things that there aren’t words for. I do this for professional freelance writers that I’ve commissioned work from. I do this for columnists who write regularly to share their thoughts and expertise. I do this for marketing agencies who spend more time thinking about analytics than quality content. I’ve done this for book authors and even other editors. The list goes on and on. And here’s a little secret… Every writer needs an editor.
Even the best of the best… and that’s probably not you.
Marketing your small business is challenging. Even just something as basic as establishing a website can be time-consuming. According to the stats, attitudes toward the importance of establishing a website differ wildly:
6 in every 10 small businesses have yet to establish an online presence and get a website
83% of the small business owners with a website feel they have a competitive advantage on those without a website
19% of the small business owners without a website have no plans to build an online presence
For those of us who live online, it’s hard to imagine running a business without a website. Clearly, not everyone agrees. But if there’s one thing we can all thank the digital age for, it’s the plethora of free tools available to help us get our jobs done. That goes double for marketers. There is no shortage of technology to help you spread the word about your business, but they aren’t all created equal. So let us help you sort the wheat from the chaff. Here are the three tools you need to get started marketing your business today.
Small businesses face special challenges when it comes to marketing. Spreading the word about your business and creating a following was hard enough when you were competing locally, but these days you’re keeping up with everyone on the internet.
Yes, the challenges of being a small business owner are growing, but so are the rewards. If you can get your marketing mix right, you’ll find success, but first you have to overcome these three challenges.