Writing for outside placement is an integral part of content marketing, and an efficient way to make the most of your budget.

Over the years we have developed some theories about Google ads that we decided to put to the test. See the results of our content-first ad experiment.

To get the most out of any written content, it’s essential to know exactly what you want and have a clear strategy for how it’s going to be used. If you’re confusing your whitepapers with your case studies, you’re undoubtedly going to confuse your content writer — and that’s how you end up with deliverables that don’t meet expectations. Make sure your content creation process is airtight with this handy guide explaining the differences, strategies, and best practices for four of the most important types of written content.

As layoffs abound in the tech industry, marketing teams are strapped for resources but still have high expectations. Learn how to do more with less as marketing resources diminish and get the most out of your content marketing.

The founder of Centori stops by the QCC blog to talk about SEO for SaaS. Learn how to win the Google game with a few simples tips.

Email newsletters are a pillar of digital marketing, but they come in many forms and often have different goals. Explore how form and function coincide.

The hype around Instagram Reels is, well, real. After a six-month Reels campaign, our client saw Instagram reach, impressions, and engagement all increase by more than 150%. Read on to learn how we did it and discover if a similar approach can beget the same results for your business.

The Newport Folk Festival isn’t just about discovering new music and rediscovering legendary performers – it’s also a great place to find innovative content marketing in wild! Here are some of the most compelling campaigns Rebecca encountered at this year’s fest.

Good content marketing isn’t just about providing your audience with information they find useful, entertaining, or relevant, it’s also about delivering that information in a way that’s palatable and logical. When you start trying to manipulate content to appease every social platform out there, you run the risk of muddying your message and diluting your audience. But if you can identify the primary platform right for your brand, and produce quality content designed to perform well there, you’ll concentrate your efforts and make a bigger impact.

Maintaining a good blog is about more than creating new content and adopting best practices for SEO; it’s about ensuring your existing content stays fresh and relevant. Here’s how to audit your current content, identify posts for revision, and repromote refurbished content to your audience.