Developing Your Social Media Strategy

You opened a Facebook page and have a LinkedIn profile, isn’t that enough? The simple answer is, NO! You need a social media strategy.

Image of post-its on a wall.
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Social media strategy is pivotal to providing direction , maximizing your efforts, and creating an efficient social media machine that helps you grow your business.

What is a social media strategy?

A social media strategy is a strategic plan for how a company will incorporate social media into its business. Without a strategy, you run the risk of having a haphazard social media presence that wastes your time and your clients’ time.

So, the first thing Quiet Corner Communications will do is sit down with you to develop a strategy.

Want to learn more about our step-by-step process to developing a contant strategy for you? Download the outline of our plan below.

The Must-Have Tools for Small Business Marketers

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Marketing your small business is challenging. Even just something as basic as establishing a website can be time-consuming. According to the stats, attitudes toward the importance of establishing a website differ wildly:

  • 6 in every 10 small businesses have yet to establish an online presence and get a website
  • 83% of the small business owners with a website feel they have a competitive advantage on those without a website
  • 19% of the small business owners without a website have no plans to build an online presence

For those of us who live online, it’s hard to imagine running a business without a website. Clearly, not everyone agrees. But if there’s one thing we can all thank the digital age for, it’s the plethora of free tools available to help us get our jobs done. That goes double for marketers. There is no shortage of technology to help you spread the word about your business, but they aren’t all created equal. So let us help you sort the wheat from the chaff. Here are the three tools you need to get started marketing your business today.

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3 Challenges for Small Business Marketing

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Small businesses face special challenges when it comes to marketing. Spreading the word about your business and creating a following was hard enough when you were competing locally, but these days you’re keeping up with everyone on the internet.

Yes, the challenges of being a small business owner are growing, but so are the rewards. If you can get your marketing mix right, you’ll find success, but first you have to overcome these three challenges.

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