The Must-Have Tools for Small Business Marketers

Lachlan Donald,

Marketing your small business is challenging. Even just something as basic as establishing a website can be time-consuming. According to the stats, attitudes toward the importance of establishing a website differ wildly:

  • 6 in every 10 small businesses have yet to establish an online presence and get a website
  • 83% of the small business owners with a website feel they have a competitive advantage on those without a website
  • 19% of the small business owners without a website have no plans to build an online presence

For those of us who live online, it’s hard to imagine running a business without a website. Clearly, not everyone agrees. But if there’s one thing we can all thank the digital age for, it’s the plethora of free tools available to help us get our jobs done. That goes double for marketers. There is no shortage of technology to help you spread the word about your business, but they aren’t all created equal. So let us help you sort the wheat from the chaff. Here are the three tools you need to get started marketing your business today.

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